Relationship Marketing Reports

Digital Experience platforms intensify customer engagement programmes
sponsored by TechTarget ComputerWeekly.com
EBOOK: Digital Experience Management platforms are developing and becoming more sophisticated as companies seek to intensify relationships with customers in order to gain competitive advantage against their peers. Improving customer experience will only become evermore important as companies endeavor to navigate an increasingly turbulent economy.
Posted: 08 Aug 2022 | Published: 08 Aug 2022

TechTarget ComputerWeekly.com

CRM Evolves Towards Digital Customer Engagement
sponsored by TechTarget ComputerWeekly.com
EGUIDE: This e-guide focuses on how customer relationship management has evolved towards engaging with customers through every channel, with digital to the fore.
Posted: 08 Feb 2021 | Published: 23 Oct 2017

TechTarget ComputerWeekly.com

Making Sense of B2B Purchase Intent Data and Putting It to Use
sponsored by TechTarget
EBOOK: Simply adopting a CRM system doesn’t guarantee better customer relationships. The data you put into the system matters. In this e-book, Patricia Anton, founder of Anton Consulting, Inc. discusses how you can bring together data, human processes and technology to create a competitive advantage.
Posted: 07 Apr 2021 | Published: 07 Apr 2021

TOPICS:  CRM
TechTarget

Computer Weekly - 9 August 2022: Eurotunnel's digital journey for the realities of post-Covid travel
sponsored by TechTarget ComputerWeekly.com
EZINE: In this week's Computer Weekly, the travel industry was devastated by the pandemic, but we find out how Eurotunnel is turning to digital to better engage customers in the post-Covid world. We examine the impact of the economic slowdown on the tech giants. And we explain all you need to know about data gravity. Read the issue now.
Posted: 05 Aug 2022 | Published: 09 Aug 2022

TechTarget ComputerWeekly.com

Content Strategy and Operations: Planning Assumptions 2021
sponsored by TechTarget
ANALYST BRIEF: To be effective in 2021 and prepare for the future, Forrester says that B2B marketing organizations must increase the efficiency and adaptability of their content engines. Explore the four planning assumptions that B2B marketing organizations should integrate into their content strategy in this research brief.
Posted: 15 Mar 2021 | Published: 03 Mar 2021

TOPICS:  CRM
TechTarget

IoT Revamps Field Services & Customer Engagement
sponsored by Microsoft
EGUIDE: Including insights from Andrew Leigh (VP of Alliances at Jitterbit) and Scott Amyx (CEO of Amyx+), this expert guide explores how field services can be supercharged with an integrated IoT strategy, and how the IoT enhances customer engagement for brands and marketers.
Posted: 16 Oct 2017 | Published: 16 Oct 2017

Microsoft

Improve The Customer Experience Through New Technology, Better Insights
sponsored by Zendesk
EGUIDE: In the age of the customer, the term customer experience is highly charged and constantly changing. What adds to this is the new technology being used in contact centers to improve the customer experience. In this e-guide, learn how artificial intelligence, chatbots, and better data insights are used to improve CX and increase customer loyalty.
Posted: 03 May 2017 | Published: 28 Apr 2017

Zendesk

Create a Great CX Strategy in 6 Steps
sponsored by FourNet
EGUIDE: How can your organization create a compelling customer experience (CX) strategy? Inside discover what constitutes a successful CX, and explore the 6 steps your organization should take to build a successful CX and confer a competitive advantage.
Posted: 12 Sep 2019 | Published: 10 Sep 2019

FourNet

Digital experience focus broadens to encompass employees
sponsored by TechTarget ComputerWeekly.com
EGUIDE: This e-guide to employee experience includes a podcast discussion about the evolution of employee experience management. Also, we explore how advanced companies are responding to skills shortages and millennial employee attitudes by listening harder to their workforces.
Posted: 06 May 2021 | Published: 06 May 2021

TechTarget ComputerWeekly.com

Contact center software features help fulfill the customer's journey
sponsored by TechTarget Customer Experience
EBOOK: From cutting costs to guaranteeing a better customer service experience, contact center infrastructure updates can make a huge difference. In tis expert handbook, learn how to analyze, consider and choose the right contact center software for your organization.
Posted: 31 Aug 2017 | Published: 31 Aug 2017

TechTarget Customer Experience