CEO Reports

Marketing: Connecting with the Chief Executive Customer
sponsored by IBM
WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM

The Superstar CFO - Optimizing an Increasingly Complex Role
sponsored by SAP America, Inc.
WHITE PAPER: Read this CFO Research study to understand how CFOs should prioritize the external and company-wide mandates, as well as how they should manage the finance function itself.
Posted: 01 Feb 2008 | Published: 01 May 2007

SAP America, Inc.

IT governance: enabling high performance in turbulent times
sponsored by IBM
WHITE PAPER: This paper explains how CIOs can use governance best practices to mitigate the depth and duration of performance declines that often accompany periods of change and innovation. It will clarify what governance is - and isn't - and articulate how CIOs can begin to improve governance within their organizations.
Posted: 13 Feb 2009 | Published: 13 Feb 2009

IBM

Finance for IT decision makers: Making business cases
sponsored by TechTarget ComputerWeekly.com
BOOK: This extract from Michael Blackstaff's book, Finance for IT decision makers, teaches you how to make effective business and financial cases for IT projects.
Posted: 14 Jan 2013 | Published: 14 Jan 2013

TechTarget ComputerWeekly.com

Building a Best-Run Finance Organization
sponsored by SAP America, Inc.
WHITE PAPER: This SAP Executive Insight examines the changing role of the finance organization in today's business environment. Further, it describes how companies can develop best-run finance organizations.
Posted: 08 Jun 2009 | Published: 01 Jun 2008

SAP America, Inc.

The Relationship between C-suite and HR
sponsored by Oracle Corporation
WHITE PAPER: Access this fascinating fact sheet to discover the importance of the relationship between CEOs/CFOs and the heads of HR, and learn how to improve this relationship and ensure better HR and overall business results.
Posted: 26 Dec 2013 | Published: 31 May 2012

Oracle Corporation

Sustainability Matters: Why - and how - business is widening its focus to consider the needs of stakeholders
sponsored by Oracle Corporation
WHITE PAPER: This white paper demonstrates how running a responsible business and high levels of performance do not have to work against each other. And it makes a case for why sustainability issues should simply be part of a company’s overall performance management practices.
Posted: 15 Sep 2009 | Published: 01 Dec 2008

Oracle Corporation

The Social-Powered Enterprise
sponsored by Salesforce.com
EBOOK: This e-book is designed to help you embrace the rise of social media, to harness its power and put it to work throughout the company. It’s based on our experience helping thousands of companies put the power of social media to work. It also discusses the benefits of social-powered selling, including greater reach and better close rates.
Posted: 07 Feb 2012 | Published: 06 Feb 2012

Salesforce.com

The new CIO: insights from the Center for CIO Leadership: An interview with Harvey Koeppel, Executive Director, Center for CIO Leadership
sponsored by IBM
WHITE PAPER: Harvey Koeppel, executive director of the Center for CIO Leadership, talks about the challenges facing CIOs today and the emerging role of the CIO as a business leader helping to drive change and innovation.
Posted: 13 Feb 2009 | Published: 13 Feb 2009

IBM

Mid-Market CEO Study
sponsored by IBM
WHITE PAPER: Explore the study, The Enterprise Of The Future: Implications For Midsize Organizations, to learn about the core traits shared by these successful midsize organizations.
Posted: 14 Jun 2010 | Published: 30 Jul 2008

IBM